ReciMe, a social sharing cooking app, has raised $500,000 in pre-Seed funding to assist its customers share and uncover recipes from world wide.
The Alice Anderson Fund, LaunchVic’s female-focused co-investment fund, and Tractor Ventures cofounder Jodie Imam are amongst ReciMe’s backers, together with NZ VC Even Capital.
ReciMe started life as a lockdown challenge for sisters Christine and Ivy Nguyen, and their greatest pal Will Kent. It launched in November final yr, and has since grown 50% month-on-month, to a neighborhood of greater than 15,000 customers.
The free ReciMe app permits anybody to share and uncover recipes from their household, buddies and neighborhood.
Its preliminary success noticed the trio stop their full-time jobs at corporations resembling BCG earlier this yr to concentrate on ReciMe and develop its workforce.
Christine Nguyen mentioned the concept took place throughout Melbourne’s 2020 pandemic lockdowns, after they began a cooking neighborhood.
“For Ivy and me, our dad and mom immigrated from Vietnam to Australia within the 90s, and their means of making certain that we might by no means lose connection to their dwelling nation was by educating us the way to prepare dinner and recognize Vietnamese meals,” she mentioned.
“Throughout lockdown, we began writing our household’s recipes down for the primary time – and once we needed to start out sharing these recipes with our neighborhood, we realised that our choices for publication had been restricted.”
Whereas Nguyen loves cookbooks, she factors out they not solely costly, however extra complicated to navigate for a youthful technology, whereas on-line options resembling blogs, Instagram, and TikTok construct communities, however aren’t designed for recipe sharing or consumption.
“The extra we seemed into it, the extra assured we had been that there’s a actual alternative to utterly reinvent the web cooking expertise,” she mentioned.
For first timers too
ReciMe is focusing on two totally different audiences; the primary are the much less skilled cooks – those that often battle with the query of ‘what do I prepare dinner for dinner tonight?’,
“That is an virtually common grownup drawback. At the same time as somebody who’s a considerably competent prepare dinner, I nonetheless discover myself needlessly agonising over this query,” Nguyen mentioned.
“We’re right here to resolve that. Because the platform’s recipes and person base grows, ReciMe will be capable of personalise the invention expertise on the app to make sure every recipe advice is completely tailor-made to a person’s preferences.”
Surprisingly ReciMe’s second goal group are the recipe creators themselves, Nguyen mentioned, from Michelin-starred chef, to enthusiastic dwelling prepare dinner – “like our mum” – can publish their recipes.
“As our platform has grown, we’ve realised that we will take this one step additional, and empower anybody with nice recipes to additionally begin monetising their content material – similar to different creator-focussed platforms resembling SubStack for writers,” she mentioned.
“There’s a massive tailwind proper now within the creator financial system the place creators world wide are monetising straight from their followers. We’ve spoken to cooks who at the moment discover it very tough to make a residing – we’ve created a platform the place they are going to be capable of promote premium content material on to their greatest followers.”
“Regardless of beginning in Australia, we now have cooks from over 100 nations posting their favorite recipes. We envision a world the place from your property kitchen you will discover recipes from nice cooks wherever world wide.”
LaunchVic CEO Dr Kate Cornick mentioned the was happy to see the $10 million angel sidecar fund again its sixteenth female-led startup.
“The Alice Anderson Fund by LaunchVic is proud to again formidable ladies like Christine and Ivy,” she mentioned
“The capital they’ve secured from high angel buyers will assist refine ReciMe’s product supply and propel their long-term progress – one thing LaunchVic is concentrated on throughout all features of the Victorian startup sector.”
As the one in
Sarah Park, cofounder of Even Capital, New Zealand’s solely female-founded, funded and focussed progress stage VC fund, was additionally impressed by the ambition of the Nguyen sisters and Kent.
“The chance to create connection throughout cultures, cuisines and communities by means of easy and interesting know-how was vastly spectacular to us, plus the dedication of Ivy, Christine and Will to place apart their skilled careers to concentrate on ReciMe full time,” she mentioned.
Jodie Imam echoed these sentiments.
“Their private connection to this enterprise and keenness for the way it finally connects households throughout generations was instantly highly effective,” she mentioned.
“Having constructed a B2C market myself I do know the drive, willpower and magnetism will finally be the traits that create success.”
Extra on ReciMe right here.
