There’s slightly below three months left till the tip of the yr, which implies there may be nonetheless loads of time to launch an finish of yr fundraising attraction. A technique that you are able to do that is by leveraging Giving Tuesday, a worldwide giving motion that celebrates generosity in all its types.
Final week, we advised you about our new Giving Tuesday donations portal and the way it might assist your appeals this winter. At present, we’re going to share our prime ideas for getting concerned and learn how to benefit from Giving Tuesday in your promotional actions.
Giving Tuesday 2022
This yr Giving Tuesday is on twenty ninth November, and it’s the proper alternative for charities such as you to:
- Interact with present and new donors,
- Launch or shine a highlight on a fundraising marketing campaign,
- Increase consciousness of your providers,
- Have a good time your unbelievable donors and volunteers, or
- Share tales out of your beneficiaries demonstrating your affect.
We’re going to assist your charity benefit from #GivingTuesday with these important prime ideas. And bear in mind, your Giving Tuesday actions don’t must be restricted to the day itself. You can begin selling it to your supporters straight away to learn from the build-up.
1. Don’t re-invent the wheel
Join your Giving Tuesday exercise to an current marketing campaign or one you’re about to launch. This protects time (as you’re not creating a complete new fundraising ask), and your supporters will already learn about your marketing campaign, to allow them to get entangled immediately.
In 2020, the charity Tiny Tickers used Giving Tuesday as a launch pad for his or her #HelpingHearts marketing campaign with unbelievable outcomes…
2. Set a fundraising goal
Having a purpose offers your supporters one thing they’ll rally behind. Tiny Tickers had a £2000 goal and actually constructed momentum round assembly that focus on (after which smashing it) in the course of the day and afterwards. They’d a ‘hug-o-meter’ on social media so everybody might see their progress. The charity went on to lift over £6,000!
#GivingTuesday replace thread:
WOW – your response to our #HelpingHearts attraction has been overwhelming! We’re solely midway by way of @givingtuesdayuk & your assist has raised an enormous £1,964! Meaning we will ship our hug buttons, as a part of our assist packs, to 196 households… pic.twitter.com/OMrtf5TNdw— Tiny Tickers Charity (@tinytickers) December 1, 2020
3. Get your beneficiaries concerned
Select a number of case research to deal with and ask them to ship you photographs, movies and quotes to make use of in your Giving Tuesday promotion. Their tales will make your fundraising ask that extra impactful and produce to life how somebody’s donation might assist.
4. Construct buzz
Within the run as much as Giving Tuesday, you can begin to get individuals and construct buzz with a countdown. Most social media platforms provide interactive instruments that may additionally assist to interact followers. For instance, you’ll be able to add a countdown clock to Instagram Tales to let individuals know the way lengthy it’s till Giving Tuesday.
On JustGiving, we just lately added a countdown to our London Marathon 2022 emails. This mixed with a way of urgency within the copy, result in a whopping 10% enhance in our open charges and 36% of those that opened the e-mail went on to obtain a donation inside 30 days.
5. Have a plan for the massive day
Have a particular plan for Giving Tuesday itself, which this yr is Tuesday twenty ninth November. Take into account how one can greatest work together together with your supporters on social media – enthusiastic about posting movies, doing Q+As, and sharing progress updates in your fundraising goal.
Tiny Tickers’ Head of Fundraising mentioned after their 2018 marketing campaign, “We didn’t simply schedule and hope. We lived and breathed it”.
6. Say thanks
Giving Tuesday is an unbelievable stewardship second to present thanks. Each time you’ll be able to, make sure you
are thanking your supporters for every thing that they do. This might be a put up or two on social media, a shout-out in your publication, or a hand-written word.
A thanks message from @jonmarnold & Zoe! ✨
Thanks from the underside of our hearts for all of your assist thus far as we speak❤️🤗
To ship a hug to a household who wants assist after discovering out their child has a coronary heart defect, donate right here: https://t.co/82GeWD7rhJ#givingtuesday pic.twitter.com/7C6Uy7eafO— Tiny Tickers Charity (@tinytickers) December 1, 2020
Extra free ideas and assets for Giving Tuesday
