Throughout the creating world there are hundreds of thousands of entrepreneurs, most of them girls, who’re engaged in a largely hidden however vital type of digital commerce that runs parallel to formal e-commerce – casual on-line commerce (IOC). Interventions to assist girls maximize the advantages of IOC needs to be based mostly on a transparent understanding of the several types of girls who change into IOC entrepreneurs, as they’ve completely different backgrounds, objectives, and wishes. This Focus Observe from CGAP outlines the traits of IOC, maps the personas of the ladies who have interaction in it, and gives steering to funders trying to assist girls to generate livelihoods by means of IOC.
