We’ve compiled 15 artistic #GivingTuesday fundraising concepts that can assist you discover last-minute inspiration on your #GivingTuesday marketing campaign! From matching grants to wacky challenges, we’ve bought a definitive listing of angles that make #GivingTuesday campaigns stand out from the group.
One of many best and best methods to have a profitable #GivingTuesday is so as to add a peer-to-peer ingredient. And among the best peer-to-peer fundraisers on the market are companies. Want proof? This company staff fundraising effort raised over $105,000 in just some weeks. So why not attempt to have interaction native companies in a staff or occasion fundraiser to see which firm can increase essentially the most cash on your nonprofit on #GivingTuesday? Organising a staff web page on Mightycause is quick and simple. Our staff administration instruments make it simple to supervise the showdown and hold tabs in your staff members.
At Mightycause, we’re confused by what number of nonprofits go away their board of administrators out of #GivingTuesday fundraising. Along with overseeing the big-picture route of your nonprofit, fundraising is actually a part of your board of administrators’ job description. So get them engaged! Many nonprofit board members have plenty of enterprise savvy, tons of enterprise contacts and are available from aggressive skilled backgrounds. What higher solution to have interaction them in #GivingTuesday fundraising than a peer-to-peer problem? You may arrange a staff to make it simpler and spotlight the competitors, or simply have everybody create their very own pages in case your board is much less aggressive.
A good way to deliver your supporters collectively, have interaction native companies and increase your on-line #GivingTuesday marketing campaign is internet hosting a gathering at a restaurant. Associate with an area joint and have them donate a share of the evening’s proceeds to your nonprofit. After which your workers, volunteers and supporters out to eat, drink and fundraise! You may even arrange a reside donation station the place attendees could make #GivingTuesday donations. (All you want is a pill or laptop computer!)
Does your nonprofit have a brand new program this 12 months? Or one that would profit from some additional publicity and assist? Then contemplate making that program a spotlight of your #GivingTuesday marketing campaign. Donors are extra motivated to provide to particular functions. That’s why program-focused campaigns are extra probably to achieve success. Acquire information that reveals the influence and significance of that program, testimonials and tales from individuals who’ve benefitted from that program and use #GivingTuesday to maintain it funded!
Want a brand new roof on your constructing? Or a brand new van that can assist you do your work in the neighborhood? How about cash to deliver on further workers members? Donors love giving to particular causes. So when you’ve got a mission it’s good to fund, attempt making it the main focus of your #GivingTuesday marketing campaign! A giant a part of why project-based fundraisers are so efficient is that the influence is very easy for donors to grasp and easy for nonprofits to point out. A 24-hour giving occasion like #GivingTuesday is ideal for rapidly funding a mission that’s essential to your work.
#GivingTuesday is all about utilizing social media for good, and #unselfies are an excellent instance of that. As a substitute of snapping a selfie to point out off your outfit or new haircut, you snap an #unselfie to assist increase consciousness. All that’s wanted is a chunk of paper, a marker and a smartphone. Have your workers and volunteers take #unselfies, and ask your followers to hitch in! Take a look at this Mashable article for #unselfie examples.
Do you know there’s a secret to driving donations on #GivingTuesday? There may be! Matching grants. Mightycause has been within the giving day sport for a years and we’ve seen the ability of matching grants time and time once more. Why? Properly, individuals love a great deal. Similar to a BOGO deal at a retailer, matching grants give individuals the chance to get extra for his or her cash. You possibly can have one large matching grant, or a number of deliberate all through #GivingTuesday to assist drive visitors to your web page. Mightycause makes it simple so as to add your matching grant to your web page so it’s front-and-center, plus we’ve put collectively methods that may enable you securing the grants.
All of us like to deal with ourselves as soon as in awhile. That morning latte and muffin, a manicure, brunch on a Sunday. A good way to drive donations in a means that makes charitable donations really feel tangible is crafting a marketing campaign round donating these little luxuries. Record the approximate price of some frequent indulgences and ask your supporters to donate that quantity. Philanthropy could seem intimidating to many individuals, however understanding that making a distinction could be so simple as giving up their morning Starbucks run could make philanthropy really feel accessible to the common individual. This may be particularly efficient for nonprofits coping with meals insecurity and poverty points.
The 5k and Stroll-a-thon are fundraising standbys. That’s as a result of they work. However this #GivingTuesday fundraiser concept updates the usual 5k or walk-a-thon for the digital age by transferring it on-line. And on the identical time you possibly can introduce an thrilling peer-to-peer ingredient to your #GivingTuesday marketing campaign. Begin a staff on Mightycause and ask your supporters to enroll and have them ask household and mates to assist them. Members can full the 5k at their very own tempo and skill, indoors on a treadmill open air on a observe. They might additionally simply compete in spirit so your fundraiser received’t exclude anybody unable to run or stroll.
One-time items are essential, however recurring items could make all of the distinction on your nonprofit. Planning a marketing campaign targeted on sustaining assist on your group can assist you keep afloat all 12 months. Mightycause makes establishing recurring donations simple for donors; all they should do is verify a field. And we handle charging their playing cards, issuing receipts and annual giving statements. This may be particularly efficient in case your nonprofit has executed #GivingTuesday earlier than … you’re merely upping the ante together with your ask and getting donors to assume greater!
There’s a cause so many large nonprofits have packages the place you possibly can sponsor a baby or an animal. They converse to individuals’s need to straight assist a person and really feel related to a trigger they care about. So, if you may make a sponsorship program work on your nonprofit, #GivingTuesday is a superb time to attempt it out! Decide some prepared contributors. (And should you’re utilizing children or actual individuals, be sure you’ve bought all of the permissions it’s good to use their names, footage and tales!) Then use storytelling to get your supporters invested and ask them to donate to sponsor your topic.
Your Final Information to Nonprofit Storytelling for #GivingTuesday
#GivingTuesday is a web-based giving occasion however that doesn’t imply you possibly can’t take the celebration offline! Host an in-person occasion that members of your group can attend. Give them excursions of your services, have actions like audio system and workshops lined up, present some snacks, and make room for in-kind donations (these could be added as offline donations on Mightycause). And most significantly, have a donation station the place guests can contribute to your #GivingTuesday marketing campaign.
#GivingTuesday is in the future, however that doesn’t imply your marketing campaign must be. A number of profitable #GivingTuesday contributors have used the highly-visible day to kickstart their end-of-year marketing campaign. Rolling your end-of-year marketing campaign into your #GivingTuesday marketing campaign means much less planning on your workers and means that you can begin off with a bang. The timing of #GivingTuesday makes this a pure solution to transition from #GivingTuesday to year-end. Since #GivingTuesday is true after Thanksgiving and simply days earlier than the beginning of December, persons are in the proper mindset and it provides you simply over a month to satisfy your year-end targets.
Typically an excellent ask could be the important thing to a profitable #GivingTuesday marketing campaign. Consider an quantity that’s significant to your nonprofit and inexpensive for the common donor. Does $25 feed a household of 4 for a full week at your meals financial institution? Does $30 present essential veterinary look after incoming animals at your rescue group? Do you may have an anniversary arising as a corporation that might translate effectively right into a donation quantity? Utilizing a donation quantity as your marketing campaign’s hook could be extraordinarily efficient on #GivingTuesday. That’s as a result of it takes the guesswork out of how a lot to donate and ties the quantity to a tangible trigger. The Capital Space Meals Financial institution did this for his or her #GivingTuesday marketing campaign and raised $87,000.
#GivingTuesday Success Story: Capital Space Meals Financial institution
Okay, it’s laborious (if not unimaginable) to orchestrate “going viral.” However you can make social media the main focus of your #GivingTuesday marketing campaign. How? Construction your marketing campaign in order that social media sharing is your fundamental ask. When somebody makes a donation to your marketing campaign, ask them to share your Mightycause web page on social media. Create photographs and movies meant for social media sharing. Ask on your followers’ assist sharing your Mightycause web page on social media. The typical individual has about 150 Fb mates, and that makes each single social media follower a precious asset. Every social media share has a financial worth and can assist usher in new supporters. You possibly can even situation a social media problem to assist unfold the phrase about your #GivingTuesday marketing campaign. (That was the key to the Ice Bucket Problem‘s success!)
Use these concepts to launch your individual artistic #GivingTuesday marketing campaign right now by registering on Mightycause!
